Hubshots Episode 175: Contact Cleanliness, Contact Smarts

Welcome to Episode 175 of Hubshots!

APAC's number 1 HubSpot focussed podcast - where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.

We hope you enjoy the podcast as much as HubSpot's CEO, Brian Halligan does.

This episode we chat about recording a live podcast, about podcasting. Plus more on keeping your database contact list clean.

Listen to the episode here: https://soundcloud.com/hubshots/175-contact-cleanliness-contact-smarts/

HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

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Recorded: Thursday 26 September 2019 | Published: Monday 14 October 2019

Shot 1: Inbound Thought of the Week

Sydney HubSpot User Group HugCast

The HugCast was last night at the Sydney HubSpot User Group. A lot of fun with Moby, Ian and Craig recording a podcast about podcasting live in front of the HUG audience.

You can view the slide deck here:

https://docs.google.com/presentation/d/17jXNPOM4M6rH99rwx97vZbNoEcQkThrrtgQoaGbtcr4/edit?usp=sharing

Shot 2: HubSpot Marketing Feature of the Week

Find hard bounce contacts:

https://www.hubspot.com/product-updates/keep-your-database-clean-by-creating-a-list-of-hard-bouncing-contacts

Make sure you tick this option for added insight:

Better yet, run NeverBounce over your database before you ever sound out an email.

https://neverbounce.com/

The first tip here about adding a Meeting link to contacts you own is really good:

https://blog.hubspot.com/customers/4-hacks-to-simplifying-your-workflow

Shot 3: HubSpot Sales Feature of the Week

You might think this is a marketing feature, but I think it is going to help out sales teams even more:

https://www.hubspot.com/product-updates/collect-contact-information-without-disabling-cookie-tracking-on-your-forms

Especially at tradeshows, events, etc

Shot 4: HubSpot Gotcha of the Week

Not being able to see who could also be responding to messenger conversations.  Had one of our customers and myself responding to a customer enquiry.  Only when the conversation ended did I realise that our client started to respond!

Shot 5: Marketing Tip of the Week

A tool from Google: Find My Audience https://www.thinkwithgoogle.com/feature/findmyaudience/

Find My Audience helps you understand who your most valuable customers are on YouTube — so you can discover new audiences and learn how to reach them individually with relevant messages.

Find My Audience will help you:

• FIND: Identify new audiences that match your current business goals, whether you’re focused on building awareness or growing consideration.
• IDENTIFY: Get insights into your unique audiences’ interests, habits, and what they’re actively planning to purchase.
• BUILD your YouTube audience strategy with your free and shareable audience profile

Shot 6: Insight of the Week

Where do podcasts fit in the sales and marketing funnel?

There are a number of considerations including:

• Industry
• Size of your business
• Format you want to use

Here’s how we consider HubShots in terms of our marketing funnel.

Shot 7: App of the Week

Overcast https://overcast.fm/

Our favourite podcast player!

Shot 8: Resource of the Week

https://www.semrush.com/blog/guide-to-biggest-seo-myths-on-web/

Shot 9: Quote of the Week

“I view life as one big adventure. I’m always learning, and finding new things to try and challenges to overcome.” – Sir Richard Branson

Shot 10: Bonus Links of the Week

https://blog.hubspot.com/customers/hubspot-automations-for-the-buyers-journey

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