HubSpot Audit + Review
A complete HubSpot portal audit and diagnostic review, providing a clear roadmap of actions and improvements
What You Get in the HubSpot Audit + Review?
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A kick-off call to discuss concerns and goals for your HubSpot portal
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Green, Amber, Red report of all audited items and their priorities
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The HubShots Framework as a 5-stage plan for your business to get the most out of HubSpot
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A clear roadmap combining the audit report and 5-stage plan (our plan of action to improve your portal)
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A call to go through the roadmap and answer any questions
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Access to our super responsive HubSpot Specialists and Strategists
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Ongoing support after HubSpot Audit + Review via our Virtual HubSpot Manager
Current State
Workflows triggering when you don't expect them to.
Leading to communication and operational problems across the business.
Unsure why things were set up this way.
Scared to change things in case they break.
Not sure if you are using all of the tools you could be.
Not sure if what has been set up is following best practice.
Future State
Best practice guidance to ensure your HubSpot Portal foundations are in place.
A clear picture of which areas of HubSpot to work on first (highest priority) versus what's nice to have.
A clear understanding of how much use you are currently getting out of HubSpot.
A clear path forward to get the most out of HubSpot.
Think you need a HubSpot Audit + Review?
There are two ways to tell:
You’ve been using HubSpot for six months or more, and you’re looking for improvements.
You’ve inherited a HubSpot account and it’s a bit of a mess. You want to review and streamline the account.
Your expert HubSpot team
We've been using HubSpot as our own CRM platform since 2012 and serving HubSpot customers since 2013, across a range of industries and company sizes.
As a XEN customer you gain access to an experienced, highly certified team of HubSpot specialists and strategists.
XEN, along with Search and Be Found, are the team that produce HubShots, the #1 HubSpot focussed podcast in Australasia.
Most companies fail to use HubSpot to its full potential
And it's easy to see why.
If you've been using HubSpot for a while chances are your portal has become a little complicated with contacts, emails, lists, workflows, pages, blog posts and numerous other areas. We review your portal and recommend improvements to HubSpot Marketing, Sales and Services Hubs including contacts, reports, lists, workflows, emails, sales pipelines, deals, and tickets.
In the following video we walk through the details of the process:
HubSpot Audit + Review was formerly called HubSpot HealthCheck.
The HubSpot Audit + Review is ideal for:
- Mid-large companies
- Who have been using HubSpot for more than 6 months or have inherited an existing account
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Who feel that they are not using HubSpot to its full potential.
If you are brand new to HubSpot then our HubSpot Onboarding offering is better suited to your needs.
The HubSpot HealthCheck is only for companies who are ready to take action & grow their business
The HubSpot HealthCheck is ideal for:
- Mid-large companies
- Who have been using HubSpot for more than 6 months or have inherited an existing account
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Who feel that they are not using HubSpot to its full potential.
If you are brand new to HubSpot then our HubSpot Ignition offering is better suited to your needs.
What's included in the HubSpot Audit + Review?
The HubSpot Audit + Review includes a review your HubSpot Portal, where we grade each of the items in our Audit + Review checklist. We then provide recommendations for improvement. We package this up into a clear roadmap to improve your HubSpot portal. One of XEN's Certified HubSpot Consultants will then walk you through the findings and answer any questions you have.
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2 hours of one-to-one consulting via zoom with one of XEN's HubSpot Certified Consultants
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A full review of your HubSpot Marketing, Sales and Service Hubs
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Grades against each area of the items in the Audit + Review checklist
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Recommendations for improvement
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A walkthrough of the findings and answers to any questions you may have
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An actionable checklist to help you start optimising your HubSpot portal
The HubSpot Audit + Review will help you:
- Utilise your HubSpot portal more effectively
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Understand what is working and what is not working
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Reeducate yourself about the tools at their disposal
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Plan for your future use of HubSpot
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Learn what other companies are doing well that you could consider for your own account
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Make a plan to incorporate HubSpot tools that are not currently being utilised
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Highlight issues and assign priority items to fix
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Reduce errors caused by a lack of processes
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Optimise workflows and automation to save time and money
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Achieve better engagement with contacts
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Improve reporting processes and visibility
HubSpot Areas Reviewed
- Naming Conventions
- Active Lists
- Forms
- Content Strategy
- Settings and Options
- Workflows
- Pop-up Forms
- Competitor Tracking
- Lists and Filters
- Lead Scoring
- CTAs
- Reporting Dashboards
- Campaigns
- Emails
- Page Performance
- and more
XEN's knowledge of all things HubSpot and their ability to transform a complex project into some simple steps have been invaluable during our HubSpot journey so far. We have recommended and will continue to recommend XEN.
XEN continually take the time to understand why and guide us in the right direction. Craig has been instrumental in our adoption of HubSpot and the success we've seen. I'm certain that we wouldn't be in the favourable position we are in today without XEN.
XEN provided great advice on strategy and also managed the site redesign plus HubSpot rollout. The project was a big success and we continue to rely on XEN for expert advice and assistance. We've been impressed with their comprehensive knowledge of HubSpot.
XEN’s combination of technical knowledge, processes, attention to detail and digital campaign strategy development make them an asset; and with their collaborative approach they really are an extension of our marketing team.
Inclusions:
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Audit: We audit your entire HubSpot portal.
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Report: Based on the audit we produce a report grading each item we audit.
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HubShots Framework: We'll show you where you currently are on our 5-stage Framework, and recommend strategies to get more out of HubSpot.
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Roadmap: A clear roadmap to fix issues, improve processes and get more out of HubSpot.
- HubSpot Experts: We're here to answer any questions you have about HubSpot tools and strategy.
Exclusions:
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Implementation: The HubSpot Audit + Review is purely an audit - to give you the information and recommendations you need to get more out of HubSpot. If you would like us to implement the recommendations from the audit, we can work with you via our Virtual HubSpot Manager service.
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Other Systems: We audit your HubSpot Portal in detail. We don't audit other systems that might be connected to HubSpot i.e. integrations, separate systems.
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In-person workshops: We are happy to accommodate in-person meetings where possible and where appropriate. If we agree on an in-person meeting/workshop, our time spent travelling will be charged on top of your subscription.
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Custom documentation: We provide training videos, slide decks and process documents where appropriate but we don't develop, manage or maintain custom documentation for your HubSpot portal.
Frequently Asked Questions
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How much does the HubSpot Audit + Review cost?
The cost of the Audit + Review depends on your portal size, Hubs you use and number of assets (forms, workflows, campaigns, pages, etc).
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How long does the HubSpot Audit + Review take?
Once we have commenced your HubSpot Audit + Review it usually takes between one and two weeks to prepare the initial report, and schedule the first one-to-one call with you.
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What's NOT included in the HubSpot Audit + Review?
The Audit + Review does not include implementation or changes to your portal - it is a review and set of recommendations only.
If you require help implementing the HubSpot recommendations, this can be organised separately.
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What are the Benefits of the HubSpot Audit + Review?
You've been actively using HubSpot for a while now - and things can get overwhelming.
You made a significant investment by choosing HubSpot, make sure your portal is streamlined and optimised.
Our HubSpot Audit + Review service has helped clients to:
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Utilise their HubSpot portal more effectively
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Highlight issues and assign priority items to fix
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Reduce errors caused by a lack of processes
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Optimise workflows and automation to save time and money
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Achieve better engagement with contacts
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Improve reporting processes and visibility
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What subscription of HubSpot is this ideal for?
If you have a HubSpot Marketing Pro or Enterprise portal, this is ideal for you. If you have HubSpot Sales Pro or Enterprise as well, this is even better.
If you only have Marketing Free or Starter, this probably isn't ideal for you.
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Who is the HubSpot Audit + Review ideally suited for?
The HubSpot Audit + Review is suitable for mid-large companies who have been using HubSpot for at least 6 months or have inherited an account.
It is especially ideal for companies who are using most of the HubSpot functions (as opposed to only a few items).
It is not ideal for new HubSpot customers, or small businesses who are only using a few HubSpot functions.
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What is the waitlist waiting time for the HubSpot Audit + Review?
We typically advise a waiting time of 3-4 weeks before we can commence your Audit + Review, however this depends on how many in the queue ahead of you, as well as the size of those portals.
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How qualified are your team to do HubSpot strategy, review and implementation?
The XEN team are extremely well qualified to help with your HubSpot portal reviews, strategy and implementation.
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Our team are all HubSpot Certified
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We're a HubSpot Platinum Partner
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We've been a HubSpot Partner since 2012, Gold Partner since 2016 and Platinum Partner since 2021
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We co-host HubShots, Australia's #1 HubSpot focussed podcast and have been endorsed by many HubSpot team members, including HubSpot CEO Brian Halligan
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I'm already working with a HubSpot Agency, is this a problem?
If you're already working with a Hubspot Partner Agency, then as a first step we suggest you chat with them about doing a review of your portal - getting us involved will probably just complicate things.
But as with all things... it depends. It will depend what you've engaged your existing agency to do - it might just be strategy or specific campaigns. In cases like that, bringing us in may be useful - but check with your agency first - we don't want to be treading on anyone's toes.
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This sounds like a HubSpot audit, is that correct?
Yes, thinking of this as an audit of your HubSpot portal is a good approach. The goal is to highlight issues and opportunities, to enable you to get the most out of your HubSpot investment.
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Do you have a brochure I can download?
Yes, here's a PDF brochure you can download.
HubSpot Audit + Review was formerly called HubSpot HealthCheck.
*Prices are in AUD and exclusive of GST. Australian businesses will be charged an additional 10% GST.
HubSpot Audit + Review Pricing
The estimated cost will depend on the number of hubs you want us to audit, the number of contacts, your desired level of automation and the number of campaigns you typically create each month.
Audit + Review pricing ranges from AUD $2,500 to $9,000 (plus GST for Australian customers) depending on portal setup, however most are between AUD $4,000 and $6,000 (plus GST).
Simply select your requirements in the four questions below and we'll estimate your HubSpot Audit + Review price.
Note: this is an estimate only - we like to chat further with you to confirm your requirements - but it will put you in the right ballpark.
[1] Hubs: This helps us understand the scope of areas we'll audit for you.
Just include the Hubs you'd like us to audit (eg it is fine to just have us audit your Marketing hub, even if you have other hubs)
[2] Contacts: This helps us estimate the level of segmentation and typical management required (Include all contacts ie marketing and non-marketing).
[3] Automation: This helps us understand how much focus we'll put into auditing your automation
- Basic: includes simple automation (eg thank you emails, internal notifications)
- Standard: includes nurture sequences, setting lifecycle stages, branching, deal pipelines, ticket pipelines
- Advanced: includes full business processes including complex sales, marketing and service processes
[4] Campaigns: This helps us estimate the amount of work we'll put into auditing the campaign assets in your portal.
Campaigns include all the standard assets ie landing pages, web pages, forms, lists, emails, CTAs, connecting ad platforms and reports.
I'm Interested - What's the Next Step?
If you are interested in chatting further about the HubSpot Audit + Review offering:
Not ready for a full HubSpot Audit + Review?
Start with a QuickCheck instead!
Find out if your HubSpot portal is following best practice in just 1-2 hours with our HubSpot QuickCheck.
Join these companies getting the most out of their HubSpot Portals