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Review your HubSpot portal to uncover issues, spot growth opportunities, and ensure you're maximising its potential.

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Unlock business growth with automation and attribution. Implement best practices and execute marketing campaigns.

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HubSpot Campaign Implementation


Plan, build and optimise a marketing campaign in HubSpot

 

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Helping you on your HubSpot Journey

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HubSpot Marketing Campaign Implementation


Campaign implementation is ideal for existing HubSpot customers who need guidance and implementation help getting a marketing campaign up and running.

This is perfect for B2B companies looking to drive targeted traffic to their website and convert them into leads.

Having this in place frees you up to be more efficient (since we implement workflows automation to reduce your workload) and effective (due to the proper attribution in place for making informed marketing spend decisions).

HubSpot Marketing Campaign Implementation

Most companies need help setting up marketing campaigns in HubSpot

While most companies understand the concept of marketing campaigns and agree they need to get them in place, the problem comes down to time and execution.

For most, time is always a scarce resource, and the execution can be challenging - there are so many parts to implement.

We help you get all the pieces in place.

We work with you on strategy, map out workflows, format content and implement all the HubSpot bits.

See below for full details of what's included, and additional resources.

 

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Marketing Campaign Goals

 

The goal of a campaign is to move a contact to the next stage in their buyer's journey.

Typically this will be a top of the funnel content piece, to appeal to new contacts - and is thus usually considered a lead generation campaign.

However it can just as easily be used for implementing later stage goals as well (ie middle of the funnel consideration pieces, or bottom of the funnel decision stage pieces).  The content asset is created to provide value to your target audience, highlighting your expertise and building a closer relationship with them.

Marketing Campaign Goals

Frequently Asked Questions

 

Watch a quick overview of how we manage all parts of the implementation of your marketing campaign in HubSpot for you

Overview of what's included

hubspot-marketing-campaign-diagram_XEN_1a

Here's what's included in a marketing campaign, built in HubSpot:
  • a HubSpot ‘campaign’ (in the HubSpot campaign tool)

  • a HubSpot landing page that has

  • a HubSpot form, and triggers

  • a HubSpot workflow, that sends

  • a HubSpot marketing email(s), linking to

  • a HubSpot thank you page or download page, and notifies team members via

  • a HubSpot internal email

Which is promoted via:
  • a HubSpot Slide-in form/popup on the site
  • a HubSpot CTA on the site
  • a HubSpot email ‘campaign’ sent to a relevant segment of your contact database
  • a Google Ads ‘campaign’ and a Facebook ‘campaign’
  • and a social ‘campaign’
And reported via:
  • a HubSpot campaign 
  • a HubSpot list
  • a HubSpot report and dashboard

The Campaign Flywheel

For ease, we usually group these items into the following five categories:

The Campaign Flywheel

 

Yes, training is Included

Yes, training is Included

As part of the implementation, we can walk you through the items, training you on any HubSpot areas you'd like to dive into.

It also has the benefit that once it has been setup you have a template that you can copy and tweak for future campaigns.

Benefits

Benefits

You made a significant investment by choosing HubSpot, and you understand what you need to do to drive leads.

Now it's time to get those ideas into practice and get your campaigns firing.

Request a HubSpot Campaign

 

If you would like to discuss whether a HubSpot Campaign is a fit for your business, please get in touch.

 

Request a Discovery Session