Why Choose XEN?


Because we give marketing and sales departments in B2B technology companies comfort and confidence in the success of their campaigns.

 

We understand you’re under pressure to deliver timely, profitable marketing projects that keep everyone in the company satisfied.


We’re here to reduce your workload & improve performance by generating more sales & driving consistent results…
…all so you can meet your KPIs on time and on budget.


Trusted By Industry-Leading Technology Companies

When it comes to marketing operations, we know you’ve got a lot on your plate and it’s limiting your ability to get the best results...

Maybe your Monday to-do list never seems to get any shorter and your calendar looks like a Tetris playfield before you’ve had time to drink your morning coffee.

You might come into the office with a plan of attack but it goes straight out the window when you take a look at your email inbox. One of your microsites is down, there’s a technical issue with HubSpot or your automation tools just aren’t playing ball… Something unexpected always gets in the way.

And if that wasn’t enough to keep you occupied, you need to review campaigns, meet with the sales team, write content, update the company website and perhaps manage a team of staff…

There are just too many balls in the air!

Unexpected tasks are taking your time away from high-level marketing strategies that make a positive impact on performance.

When low-level issues get in the way of your day-to-day plans, your ability to work on high level marketing campaigns is seriously affected in a negative way.

Chances are there’s an expectation on your department to deliver a strong ROI - but with the resources available, it’s difficult to achieve it efficiently and affordably.

And if your team is struggling to implement effective marketing strategies and launch high-converting campaigns, you might be feeling the heat from upper management

It’s frustrating when you know you could be getting better results from your marketing activities - but you just don’t have time to do it

Maybe you have a suspicion that you could be doing more, doing things better or finding more effective options that generate more leads and sales. It’s just proving difficult to turn words into action and finally take that step forward. Does this sound familiar?

Let’s see if you can relate to any of the following:

  • Are you struggling to reach unrealistic targets and KPIs? And you’re worried about the potential consequences of underperforming campaigns...

  • Does it feel like you’re rushing to meet over-optimistic deadlines? And you just don’t have the bandwidth to get everything done before time runs out…

  • Is your team too small to pick up enough slack? And a lack of support is reducing your strategic understanding and affecting your quality of work...

  • Has your boss been asking too much of you? And while they’re great - they don’t seem to realise that marketing is complicated, not simply a ‘plug and play’ solution...

  • Is it unclear why you’re getting sub-standard results? And perhaps you’re unaware of which marketing metrics could improve performance of future campaigns…

If you answered ‘yes!’ to any of those questions, you definitely need our help…


Cookie-cutter agencies failing to deliver results

There’s nothing more frustrating than cookie-cutter agencies who promise you the world but fail to deliver results.

You might already know that you can’t get the most out of your projects if you’re doing all of the heavy lifting yourself…

But even when you need to increase traffic, generate leads and convert more customers, you’ve got that nagging doubt about getting assistance from a marketing agency or moving to a new one.

It’s often difficult to find a reliable, professional provider you can trust and you’ve probably been burned by agencies in the past…

There are far too many sub-standard, old-school solutions out there that actually stop you from achieving your professional and business goals.

We get it. You’re tired of underperforming agencies.


Your marketing department needs complete peace of mind that your requirements are being handled efficiently and effectively by experts in your field.

You must be able to rely on a trusted advisor who brings huge value to your operations, and lets you focus on the truly important tasks that actually make a difference to your business.

XEN is THE data-driven marketing solution that ensures you make informed decisions to improve performance and deliver results!

Make informed decisions to improve performance and deliver results

It’s our mission to provide a superior service that uses data-driven strategies to get you results. It then becomes easy to report against benchmarks and outline strategies for future success.

By partnering with XEN, you know that data is at the heart of everything we do, so you can make wise decisions with total confidence based on up-to-date information - driving revenue and profit figures in the right direction.

And here’s exactly how we do it…

We focus on the 4 S’s of digital: Strategy, SEO, SEM and social and using our integrated approach, we help you reach, engage and convert your target customers.

With XEN, you’ll finally be able to:

  • Understand your target market - so you can improve your marketing message and develop effective strategies that ‘speak’ to your customers.

  • Appeal to their specific needs - so they’re more likely to resonate with your product or service and convert into customers.

  • Analyse your competitors - so you can discover the things you’re doing better than the rest and find a distinct advantage when it comes to closing sales.

  • Improve SEO and discoverability - so it’s easier for prospects to find your website on major search engines and navigate the relevant information.

  • Nurture prospects, leads and customers - so you can develop strong relationships with buyers at every stage of your sales funnels. 

  • Build your social media presence - so you can increase your brand awareness and become the go-to authority in the B2B technology field.

  • Track visitor site usage and conversion - so you can gauge the success of your marketing activities and demonstrate performance for your department.

  • Drive traffic, leads and sales - so you can boost your bottom line and achieve the best results possible across your marketing campaigns.

And most importantly…

  • Manage stress and reduce your workload - so you can stop worrying about running marketing campaigns on time and on budget with limited resources.

At XEN, we take all the weight off your shoulders, so you can have the confidence and freedom to handle your day-to-day business with zero stress.


LEARN MORE ABOUT US

Watch an overview of the XEN Growth Model

 

And… Our Business Growth Model lets you tailor a solution to your specific needs for marketing strategy, implementation and training

xen-growth-model-2

Unlike with one-size-fits-all providers, you can customise your partnership with XEN depending on your business requirements. It’s a model designed to deliver the best results for your business based on your current circumstances and future targets.

If you need an end-to-end solution with strategy and implementation, we can deal with every aspect of your marketing operations from start to finish. But if you’re handling strategy yourself and just need some help with the heavy lifting, we can focus purely on implementation to take the weight off your shoulders.

You can work with XEN in a collaborative way so we become an extension of your existing team - or just the crutch you need to lean on if you’re running things with limited team members. Some of our clients even decide to go one step further by performing everything in-house, and using us for an educational resource and a bit of a helping hand along the way.

That’s why we offer optional training and development to upskill your staff on topics such as SEO and marketing trends, as well as on tools like HubSpot, Google Analytics and Facebook Advertising. We’ll come in, set up your processes and empower your marketing staff to run campaigns in the future. You’ll understand the methodology and make sure you’re getting the most out of it.

Leading B2B technology companies across Australia trust XEN to take their marketing operations to the next level…

Here are why companies choose to partner with us…

Join these companies getting the most out of their HubSpot Portals

 

XEN's knowledge of all things HubSpot and their ability to transform a complex project into some simple steps have been invaluable during our HubSpot journey so far. We have recommended and will continue to recommend XEN.
Peter Geale
Peter Geale
Firemate

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