HubShots Episode 65: Marketing and Sales are BFFs, HubSpot Tips of the Year, Our Favourite Apps of 2016

Welcome to Episode 65 of HubShots!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems.

Recorded: Thursday 22 December 2016 | Published: Friday 06 January 2017

Shot 1: Inbound Thought of the Year

Marketing & Sales will now and for evermore be tightly knit together in the world of inbound marketing!

http://content.inbound.com/content/brian-halligan-and-dharmesh-shah-keynote

Even amongst the small sample size of our customers we can see that companies with sales and marketing teams that work closely together are much more effective and successful.

See Episode 23: Sales Enablement with Rosalia Cefalu: https://hubshots.com/episode-23/

[youtube https://www.youtube.com/watch?v=QOQZPRPjQnA?rel=0&w=560&h=315]

Shot 2: HubSpot Feature/Tip of the Year

1. Most actionable: Page Performance https://www.hubspot.com/product-updates/a-refreshed-look-for-page-performance
2. Outlier feature: Conversions - credit for conversions is given to the last blog post somebody visited by this author before they converted into a subscriber or new contact. https://www.hubspot.com/product-updates/see-which-authors-are-driving-conversions

Shot 2.1: HubSpot Feature Update of the Week

Updates in Email Unsubscribe Process - HubSpot have adjusted the unsubscribe process by adding a confirmation step for email recipients. See more about it here:

https://www.hubspot.com/product-updates/updates-in-email-unsubscribe-process

Action: Go and check your email unsubscribe/update process.  You will notice most people forget this and when you get to the page it is not looking like the rest of your site and has an option to unsubscribe from the Default HubSpot Blog!

Shot 2.2: HubSpot Feature Nuance of the Week

Lead Flow triggering:

You can have multiple Lead Flows per page, but not the following:

• If they have the same trigger type (slide-in, popup, dropdown) then the most recently created will get preference
• But if different trigger types, they will all fire
• Yes, you can have a slide, dropdown and popup all fire
• You can’t have a left slide-in and a right slide-in

Shot 3: Pro Tip (Reminder) of the Year

Check out Quick Answers - Responses to frequently asked HubSpot questions: http://academy.hubspot.com/quick-answers

Shot 4: Opinion of the Year

Facebook is ideal for B2B marketing.

http://www.craigbailey.net/never-use-facebook-b2b-myth/

Shot 5: HubShots Resource of the Year

HubSpot Academy > http://academy.hubspot.com/

This is the big differentiator!

Shot 6: Apps of the Year

Craig’s top 3:

1. Medium: interesting content - https://medium.com/
2. Overcast: Podcast app on iOS - https://overcast.fm/
3. NewsBlur: RSS reader (because Craig is old school) - https://newsblur.com/

Not on Craig’s list: the new HubSpot app - Craig is sad that the new app provides less utility than the old one [sad face]

Mine turned out to be content consumption apps

Ian’s top 3:

1. Feedly: for content - The content you need to accelerate your research, marketing, and sales. - https://feedly.com
2. Overcast: Podcast app on iOS - https://overcast.fm/

1. Evernote: to capture all my ideas - https://evernote.com/

Shot 6: Quote of the Year

“Solve for the problem”

• Kipp Bodnar