In this episode we: - give a shout out the St George Business Hub in Chatswood - are pleasantly surprised by how well the Inbound Marketing book by Brian and Dharmesh has stood the test of time - talk about how useful the Campaign tool in HubSpot is - consider the pros and cons of embedding HubSpot forms in site pages as part of a listener Challenge email - are admiration of how hard Brian Dean at Backlinko works at his SEO analysis, including a study of one million keywords to highlight key search ranking factors - get a little nerdy about the new Google Analytics Smart Goals feature - find out what the best time to send emails is thanks to the latest HubSpot Email Analysis report - reconsider our upcoming event topics - look at the attribution report in HubSpot - discuss the need for overlapping personas in B2B content marketing, thanks to Moz - finish with a recommendation for a new podcast by Digital Marketer.
Craig Bailey