Episode 21 of HubShots - the Unofficial Down Under HubSpot Podcast is now available.
In this episode we interview Ryan Bonnici, Marketing Director for HubSpot Asia Pacific and discuss:
- picking the right few channels to work on
- insights for marketing managers who are looking to grow into marketing director and CMO roles
- picking the right metrics to focus on
- reporting the right ROI metrics to motivate other departments
- product hunt success
- co-partnering success
- doing less webinars
- the importance of data and working backwards around what sales teams need
- fanatical about hiring
- being remarkable in some way
A full transcript is available at:
http://hubshots.com/episode-21/
And you can subscribe to the podcast on iTunes, Stitcher and SoundCloud as well.
Enjoy!