Episode 20 of HubShots – the Unofficial Down Under HubSpot Podcast is now available.
This episode, focusing on email marketing we:
- discuss interesting stats such as: 80% of users read email on mobile devices
- note that this is why most email template designs are now single column and easily scrollable on a mobile
- chat about HubSpot’s really cool 'smart content' feature in their email designer
- think through the value of inactive subscribers thanks to an excellent MailChimp article (hint: they are valuable)
- talk about some marketing predictions thanks to Campaign Monitor’s recent post
- remind you of the best time to send email (spoiler: it’s 11am Mon-Sat or 9pm Sun night) based on HubSpot’s recent study
- also remind you why people unsubscribe, based on the HubSpot Research Hub Study (hint: too many emails is #1)
- get motivated about the growing email opportunity (yes growing!) thanks to much of the work inbox emails moving to collaboration tools
- list out a ton of useful resources, including coverage of behavioural email marketing tips
- finish with a link to Inbound.org’s hub of email threads (super useful!)
Links are all in the show notes:
http://hubshots.com/episode-20/
And you can subscribe to the podcast on iTunes, Stitcher and SoundCloud as well.
Enjoy!