- discuss what SEO means these days, so much has changed! - including some useful resources such as how to combine PR and SEO - or the importance of getting all the technical SEO elements on your site optimised - love the new HubSpot smart content switching by language feature - consider how to use AdWords as part of your SEO approach - remind each other that business outcomes should always be the focus - and that we should always ‘test and measure' - review a cool finding from the State of Inbound report - get motivated that there are still tons of SEO opportunities - finish with a stack of excellent SEO resources.