HubShots Episode 141: HubSpot Enterprise Marketing & Sales Features, Google Ads Opportunities

Welcome to Episode 141 of HubShots!

Welcome to HubShots, APAC's number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at new Marketing Enterprise features including content partitioning and domain filtering, plus how to supercharge your Google Ads campaigns. And… Christmas is coming.

Listen to the show here:
https://soundcloud.com/hubshots/141-hubspot-enterprise-marketing-sales-features-google-ads-opportunities

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

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Recorded: Wednesday 07 November 2018 | Published:

Shot 1: Inbound Thought of the Week

Listener Feedback

Thanks to listener Chris Higgins for his tweet:

https://twitter.com/chrisfhiggins/status/1057421759983616000

Personas are fluid

People move in and out of personas eg based on age, traits etc

Example: you have a persona for 25-35 yo people who are overweight. If they lose weight, or age (which is quite likely!) they will move out of this persona and into another persona.

Community: Sydney HUG

Sydney HUG is coming up on 21 November - if you are in Sydney register now:

https://sydney.hubspotusergroups.com/

https://www.eventbrite.com.au/e/sydney-hubspot-user-group-november-2018-tickets-50671589087

Shot 2: HubSpot Marketing Feature of the Week

Enterprise features rolling out

https://knowledge.hubspot.com/articles/kcs_article/cos-general/assign-content-to-your-users-and-teams

https://knowledge.hubspot.com/articles/kcs_article/cms-pages-editor/control-audience-access-to-pages

https://blog.hubspot.com/customers/7-new-features-marketing-hub-enterprise-grow-better

Highlights:

• Can filter on domains in the Web Analytics reports (note: they must be HubSpot hosted domains ie won’t work for WordPress sites that you happen to have the HS script running on
• Content partitioning of web pages, landing pages and blogs
• Membership options for pages
• Email Send Frequency cap

Shot 3: Content Marketing Item of the Week

Here is a great landing page and example of content marketing.

https://www.gumtree.com.au/second-hand-economy/

Take special note of:

• The personas they are targeting
• The information used
• The Call To Actions (CTAs) used
• Quality of the report download

Shot 4: Marketing Tip of the Week

Layering In Market Audiences with Google Ads Search Ads

https://www.wordstream.com/blog/ws/2018/05/31/in-market-audiences-for-search

Also adding remarketing list to search ads

https://instapage.com/blog/remarketing-lists-for-search-ads

Bonus: https://www.digitalmarketer.com/blog/remarketing-grid/

Shot 5: HubSpot Sales Feature of the Week

https://blog.hubspot.com/customers/october-2018-product-updates

We like the sound of having Playbooks store particular data in contact records that can be accessed apart of the call script for example.  We are yet to test it!

Slash commands in Slack

https://knowledge.hubspot.com/articles/kcs_article/integrations/how-do-i-use-the-slack-integration#use-slash-commands-to-interact-with-hubspot

Shot 6: Opinion of the Week

Information versus Confirmation

We are all susceptible to confirmation bias, where we seek out content to confirm our existing approaches as opposed to seeking out content to inform our learning.

As a marketer, take a minute to consider which of your ‘beliefs’ need to be challenged. And then seek out content to inform rather confirm your understanding.

Shot 7: Retirement of the Week

Lol Jon Loomer has turned off his FB Messenger bot:

https://www.jonloomer.com/2018/11/04/why-i-turned-off-my-facebook-messenger-bot/

Lots of common sense in this post!

Shot 8: Resource of the Week

How to use Topic Cluster correctly:

https://www.siegemedia.com/seo/topic-clusters

Check out the comments as well.

Shot 9: Quote of the Week

“Not all marketing dashboards are created equal. If a marketing dashboard is not providing insights that link to business results, it’s just a pretty distraction.”

Tom Fishburne aka Marketoonist

https://marketoonist.com/2018/11/dashboard.html

Shot 10: Bonus Links of the Week

Interesting article on how to rank for the new position # 0 with Featured Clips:

https://research.hubspot.com/what-are-featured-clips

Tips:

Video naming is important - having it exactly match the search query was a high correlation

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