HubShots Episode 117: Tailored Lead Flows, ManyChat Integration, and Sydney HubSpot User Group review

Welcome to Episode 117 of HubShots!

Welcome to HubShots, APAC's number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

We hope you enjoy the podcast as much as HubSpot's CEO, Brian Halligan does: "Thanks for creating this podcast, it's awesome, ... I listen to it, and I enjoy it."

Listen to the show here:
https://soundcloud.com/hubshots/117-117-tailored-lead-flows-manychat-integration-and-sydney-hubspot-user-group-review

This episode we discuss tailored Lead Flows, HubSpot’s upcoming integration with ManyChat, improved HubSpot Meetings functionality and our favourite feedback from the Sydney HubSpot User Group this week.

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Thursday 29 Mar 2018 | Published: Tuesday 03 Apr 2018

Shot 1: Inbound Thought of the Week

Inboundcountdown.com

We have under 160 days to Inbound18.  Who will be coming?

But onto the Sydney HubSpot User Group.  We had a great turnout and you can download the wealth of knowledge that was shared on the night here.  Remember to apply that knowledge and understanding.

Craig presented on the 5 Marketing Trends You Need to be Implementing Now!

Plus Elissa Hudson spoke about Why Facebook Messenger is the Next Big Marketing Channel.

You can download the presentation decks here.

For more images of the night, checkout this shared album.

Interesting observation: no one taking selfies!

Feedback from the night made us lol:

Most of the feedback has been overwhelmingly positive, people saying they loved the venue, food, speakers, presentations, panel session and vibe.

But here’s my favourite response so far:

What was good at tonight’s meeting: Food

What can we improve: Presentations

The next event will be held in May 2018.

Shot 2: HubSpot Marketing Feature of the Week

Optimising HubSpot Lead Flows

Typically when we review Lead Flows in HubSpot portals we find that either:

• They haven’t been setup at all
• There are one or two generic Lead Flows that have really low conversion rates.

There’s tons of opportunity here.

You should be aiming to get Lead Flow conversion rates of at least 10% by tailoring your Lead Flow offers. Here’s a screenshot of Lead Flows we have set up in our portal:

The secret is to tailor the Lead Flows to specific pages.

Quite often we build Lead Flows that are placed on just one or two pages:

Our Done For You HubSpot Lead Flow Setup Service

Would you like help setting up Lead Flows for your business? Perhaps our HubSpot Lead Flow Setup Service can help.

We setup 5 tailored Lead Flows for you - full details here.

Shot 3: HubSpot - What’s Coming

After learning all things about Facebook Messenger at the last Sydney HUG we know that in the next few weeks there will be a native integration between HubSpot & ManyChat.

ManyChat lets you create a Facebook Messenger bot for your marketing, sales and support. It’s easy and free.

Coming in May we will see HubSpot conversations will be one of the first platform-level features available in the soon-to-be-released HubSpot Service Hub.  This will be in HubSpot CRM Free.

Shot 4: Marketing Tip of the Week

Cleanup your data before you load it into HubSpot.

Why are we saying this?  Because not doing it can cause you a lot of headaches as you implement and use HubSpot to market your business.

Recently we have experienced customers who load all their data without thinking through what is going in and how old the contacts are can run into big issues.  One being getting your account stopped by HubSpot and having contacts quarantined.

So one of the ways to approach it is like this:

• Look at your data that you want to use.
• Determine what fields you need.
• Then check the mapping of that into HubSpot contact properties.
• Then split your customer list in 1-2 year blocks before loading.  This is because there is on average contact decay of 25% year on year.
• As a precautionary measure you can use Clearbit to enhance and check your data before loading it in.

Shot 5: HubSpot Sales Feature of the Week

Meetings Integrates Better with the HubSpot Platform

• Control Your Branding by Hosting Meetings Links from Your Own Domain.  Caveat, if you have multiple domains (like Craig and Ian) then you only get to choose one.
• Get Valuable Page Analytics on Your Meetings Link
• Meetings Submissions Now Act as Forms - this is the biggest one!

Shot 6: Opinion of the Week

Parting comment from  Elissa Hudson, Senior Marketing Manager at HubSpot Sydney.  This is not verbatim! “Ask why you are doing a particular marketing activity and then see if it lines up with your goals.  So are you building a twitter following that reaches your business goal or are you doing it because it is a good idea?”

This comment resonates with us.  I think we need to always come back to the why and understand on a daily basis if what we are doing is getting us towards our greater goal when implementing marketing activities.

Shot 7: Tool of the Week

Rev - https://www.rev.com/

We use this for:

1. converting audio (like this podcast) or video to text.
2. Creating captions and subtitles for videos, especially Facebook

Bonus: want to see what Facebook data is being collected about you?  Then try this for a week > https://dataselfie.it

Shot 8: Resource of the Week

This is for those of you with families.  Apple launched this week a Families section on their website.

Their value proposition is this: You want to do what’s best for your family. So do we.  Check it out here as we think it is a great resource > https://www.apple.com/families/

Shot 9: Quote of the Week

“Success is never final. Failure is never fatal. It is courage that counts.”

-Winston Churchill

Shot 10: Bonus Links of the Week

https://builtvisible.com/install-facebook-tracking-pixel-in-gtm/

https://databox.com/track-blog-post-metrics-by-author-page-title-google-analytics

Tool to investigate:

https://www.birdsonganalytics.com/

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us improve and reach more marketers.