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Recorded: Monday 16 August 2021 | Published: Friday 20 August 2021
HubSpot has ‘bundles’ that allow you to bundle together Hubs and save. They also have pre-configured ‘suite’ bundles.
One of those pre-configured suites is the CRM Suite Starter.
This episode we chat about:
A quick correction (I think) to our episode last week about CMS Hub Starter - in that episode I mentioned that I didn’t think RSS emails were included. Turns out they are! Apologies for the mistake, but yay for the added functionality. Note: they are referred to as blog emails.
So what is included in HubSpot CRM Starter Bundle:
Note: all the screenshots below show AU pricing:
One of the main reasons to choose CRM Suite Starter over Marketing Hub Starter is the price of contacts:
With CRM Suite Starter, each additional 1000 contacts is $15 per month (this is the AU pricing) compared to $67 with Marketing Starter (ie a factor of 4X) cheaper.
This is why we advise against Marketing Hub Starter, and instead recommend CRM Suite Starter.
Note: there is a difference in the renewal term - with Marketing Hub Starter you can select a monthly renewal (ie fine to cancel after a month), however with CRM Suite Starter you are locked into an annual renewal (ie can’t cancel after a month). This may be a consideration for someone new to HubSpot and just checking it out - however if you’ve been using the Free tools for a while and like them, then choosing the CRM Suiter Starter as your first upgrade is a no brainer in my opinion.
There’s a nice brand kit feature included - for managing your default logos, colours and themes:
Deals can include Quotes. And bonus, Quotes allow connection to Stripe to collect payments.
Note: you don’t get product libraries (that’s part of Pro)
You can connect HubSpot to your Slack channels for notifications.
Deals include simple automation for sending internal email notifications when deals stages change:
There’s a few segments that CRM Suite Starter is ideal for.
Most likely they’ve been trying HubSpot Free and are looking to grow their processes to the next stage, but aren’t yet in the market for the Pro tiers or full automation.
So you’re using CRM Suite Starter and loving it. What are the trigger points for considering an upgrade to Pro versions of any of the Hubs?
Here’s the key upgrade paths we’re seeing:
The most common move from Marketing Starter to Marketing Pro is due to:
CRM Suite Starter fits into the usual Starter -> Pro -> Enterprise track of product tiers.
From CRM Suite Starter you can upgrade to Pro or Enterprise.
The Suite bundles are a good way to save when you use a number of the Hubs. However, be aware that the jump to Pro sets the per contact pricing back to $75AUD per thousand:
But then jumping to Enterprise, brings the pricing back to the $15 AUD per thousand pricing:
This is a little puzzling to me, and I suspect in future HubSpot might bring the Pro Suite contact pricing more inline with the Starter and Enterprise pricing.
For small businesses this is our current stack:
This is an update to our previous stack (which you can review in episode 138).
Connect with HubShots here:
Connect with Ian Jacob on LinkedIn and Craig Bailey on LinkedIn
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems and XEN Solar.
HubShots is produced by Christopher Mottram from Podcastily.
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