HubShots Episode 126: Using Google Tag Manager with HubSpot
Welcome to Episode 126 of HubShots! Welcome to HubShots, APAC's number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new...
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1 min read
Craig Bailey 10 March 2016 1:04:23 PM
Episode 22 of HubShots - the Unofficial Down Under HubSpot Podcast is now available.
In this episode we interview James Gilbert, Demand Generation Marketing Manager for HubSpot Asia Pacific and discuss:
- Marketing on community sites (Medium, Product Hunt)
- owned, earned & paid media
- short term versus long term traffic channels
- the value of being an authority figure in you industry
- how building owned media can help you increase your pricing
- the benefits of owned media protection
- building a moat with owned media: http://www.inc.com/laura-montini/how-the-value-of-marketing-appreciates.html
- distributing your content on other platforms such as Medium and LinkedIn Pulse
- the feedback loop between marketing and sales and how SLAs play a crucial part
- goal: leads that close
- constantly kicking off new campaigns
- tip for LinkedIn sponsored content ... this is gold!
A full transcript is available at:
http://hubshots.com/episode-22/
And you can subscribe to the podcast on iTunes, Stitcher and SoundCloud as well.
Enjoy!
Welcome to Episode 126 of HubShots! Welcome to HubShots, APAC's number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new...
Episode 25 of HubShots – the Unofficial Down Under HubSpot Podcast is now available.
Episode 23 of HubShots – the Unofficial Down Under HubSpot Podcast is now available.